Majestic Bingo improves business thanks to Maxim
Majestic Bingo has credited Maxim.NET with some significant business improvements.
Majestic is Britain’s third biggest commercial bingo operator. It inherited a mix of antiquated/unfit for purpose membership and business operating systems from previous retailers, and wanted to find a suitable alternative for all clubs to go live with a unified system.
Managing Director Mark Jepp told us, “Following extensive research, we naturally chose ISD and Nick Winslade to help lead this change for us, and materially improve our business on a number of levels. Nick’s many years in supporting the bingo sector with his bespoke applications brings an understanding of our business that is unique, and came to us highly recommended.
The Maxim membership system has transformed how we engage with our customers, and in conjunction with the 82830 messaging system, has led to a significant saving on our CRM spend, with improved response rates too, a double win for our business!
Throughout the roll-out and development of the system to match our specific needs, Nick and the team at ISD have been knowledgeable, accommodating and have truly made the difference, adding value to what we do all the way. We look forward to continuing our relationship into the next stage of ISD product roll out, with the Orion accounting system.”