ISD acquired by Boomerang Digital (Feb 2023)

We’re thrilled to announce that we’ve been acquired by Boomerang Digital, the holding company which comprises leading brands including NRM, Big Deal Games and Probability Jones. This underlines their commitment to the UK gaming sector, as we continue to drive excellence through our membership, marketing services and self-exclusion systems.

The acquisition, which was completed on 17th February, sees Chris Wrigley remain as our Managing Director, and he also becomes a shareholder.

Bingo Association, CEO Miles Baron, has been appointed as our non-executive director.

Andrew Ludlow, who established Boomerang Digital in 2021 stated: “As we look to build on our UK gaming activities the opportunity to add ISD to the Group represented a logical and strategic ‘fit’. ISD has created a very successful position in the supply of membership, marketing services, and self-exclusion solutions to the UK gaming sector and has a clear focus on commercial bingo. Our products and services delivered through NRM and Big Deal Games also has commercial bingo as a cornerstone of the business and the addition of ISD to the group further re-enforces that position. “Strategically the aim is to leverage the incredible knowledge and synergies which are in place, adopt best practice and further develop a range of market leading platforms and software solutions for what is a growing customer base active across all sectors”.

He added: “I am also delighted to add Miles Baron to the ISD team. His role will be to work alongside the ISD board in developing strategy and ensuring the interests of the Bingo sector are well represented”.

Looking ahead to the next chapter of the ISD story Chris Wrigley said: “The team is delighted to be part of the Group and is looking forward to working alongside the talented and respected teams that are in place across the Boomerang companies.

“With support from the industry and the NBGA, ISD has found the perfect home where our specialist skills can be harnessed and super-charged to deliver what our customers need both now and in the future. The new management team is immersed in gaming, it understands the needs of operators and is determined to deliver against those needs.”

Commenting on his role as non-executive director, Miles Baron said: “ISD is a successful company which through its’ Maxim Membership Platform has a 70 percent share in the UK commercial bingo sector. I am delighted to see it brought under the ownership of a progressive enterprise which has the skills and resources to develop it further and look forward to working closely with the board on this next chapter in the ISD story”.

Chris and the team look forward to continuing to support their loyal client base and also leveraging their new partnership with Boomerang to drive excellence and success for both existing and new clients.

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Our Clients

‘We have worked with ISD for over 15 years, with both companies prospering through this relationship. Our business has evolved through the innovative products they offer and we have security in the knowledge that ISD understands and caters to the needs of our business.’

Jodie Davis, Marketing Executive
Castle Leisure Ltd

Praesepe has been using the Maxim platform for over ten years.

The system will allow you to segment your database using traditional marketing channels, which drives admissions and footfall to clubs and venues.

Maxim will also link to current self exclusion platforms, keeping your business fully compliant.

The team are constantly enhancing their products in order to keep ahead of the game.

Phil Gibbs, Operations Manager
Praesepe, which incorporates Beacon Bingo and Cashino Gaming

“Carlton has benefitted from a long term relationship with ISD, developing our bingo IT systems. In an ever-changing technological world with the compliance challenges this creates,  it is reassuring to be able to turn to a team who can “speak our language” in a user-friendly way.”

Mike Watret, Managing Director
Carlton Bingo

The Maxim membership system has transformed how we engage with our customers.

In conjunction with the 82830 messaging system, has led to a significant saving on our CRM spend, with improved response rates too, a double win for our business!


Mark Jepp Managing Director
Majestic Bingo

“The ISD team delivered a first rate Membership system that has helped to continue the growth of our Business. They’ve continued to innovate and develop the system and have delivered everything they promised.”

Lee Rich
BJ's Bingo

“ISD offers a bingo membership system unrivalled by any other product; many years of hard-earned experience have enabled the firm to create a user-friendly and flexible product. I can highly recommend ISD’s product.”

Anthony Vines
Praesepe PLC

“ISD provides an excellent service and a very high-quality product. Their knowledge and expertise is excellent and I would have no hesitation in either using ISD or recommending them to anyone else.”

Wayne Davies
Castle Leisure

“ISD delivers on time, and if a change is required the turnaround time is second to none. I found the team extremely approachable and always willing to help. The team has fantastic design and programming abilities.”

Stuart Lawson
Gala Coral Group

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