ISD acquired by Boomerang Digital (Feb 2023)
We’re thrilled to announce that we’ve been acquired by Boomerang Digital, the holding company which comprises leading brands including NRM, Big Deal Games and Probability Jones. This underlines their commitment to the UK gaming sector, as we continue to drive excellence through our membership, marketing services and self-exclusion systems.
The acquisition, which was completed on 17th February, sees Chris Wrigley remain as our Managing Director, and he also becomes a shareholder.
Bingo Association, CEO Miles Baron, has been appointed as our non-executive director.
Andrew Ludlow, who established Boomerang Digital in 2021 stated: “As we look to build on our UK gaming activities the opportunity to add ISD to the Group represented a logical and strategic ‘fit’. ISD has created a very successful position in the supply of membership, marketing services, and self-exclusion solutions to the UK gaming sector and has a clear focus on commercial bingo. Our products and services delivered through NRM and Big Deal Games also has commercial bingo as a cornerstone of the business and the addition of ISD to the group further re-enforces that position. “Strategically the aim is to leverage the incredible knowledge and synergies which are in place, adopt best practice and further develop a range of market leading platforms and software solutions for what is a growing customer base active across all sectors”.
He added: “I am also delighted to add Miles Baron to the ISD team. His role will be to work alongside the ISD board in developing strategy and ensuring the interests of the Bingo sector are well represented”.
Looking ahead to the next chapter of the ISD story Chris Wrigley said: “The team is delighted to be part of the Group and is looking forward to working alongside the talented and respected teams that are in place across the Boomerang companies.
“With support from the industry and the NBGA, ISD has found the perfect home where our specialist skills can be harnessed and super-charged to deliver what our customers need both now and in the future. The new management team is immersed in gaming, it understands the needs of operators and is determined to deliver against those needs.”
Commenting on his role as non-executive director, Miles Baron said: “ISD is a successful company which through its’ Maxim Membership Platform has a 70 percent share in the UK commercial bingo sector. I am delighted to see it brought under the ownership of a progressive enterprise which has the skills and resources to develop it further and look forward to working closely with the board on this next chapter in the ISD story”.
Chris and the team look forward to continuing to support their loyal client base and also leveraging their new partnership with Boomerang to drive excellence and success for both existing and new clients.
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