82830 and richSMS one of the most flexible, cost-effective SMS messaging systems available

SMS Marketing

Direct UK routes; no cost set-up; monthly billing

ISD’s 82830 and richSMS is a powerful SMS messaging platform that integrates with any system

It’s web hosted, and is fast, efficient and easy to use.

It has full API connectivity so you can integrate it with any CRM system.

82830 is fully compliant with European and UK Data Protection Legislation.

It offers you worldwide reach, and currently delivers in excess of 1 million SMS messages each month.

Maxim users automatically gain access to 82830 to use as an integral part of their on-going marketing and customer communications programme.

82830 SMS enables you to use text messaging for a whole host of valuable communications.



Power up to richSMS and take your text marketing up a level!

  • richSMS is a powerful new way to send your text message marketing.
  • A link within the text message takes your customer direct to a bespoke and branded landing page.
  • You can use this landing page for whatever you like… generic marketing… targeted messaging… interactive content such as scratch cards, and much more.
  • We can even overlay animations to make the user experience rich with content, and engage your customers.
  • richSMS will drive your customers to your business or website, and drive sales.

Ask our team for a live demo now!

Or check out our video below!



82830 SMS enables you to use text messaging for a whole host of valuable communications.

  • There are no set-up fees or up-front costs – you simply pay for what you use.
  • We don’t want you wasting any money either, so you can track and eliminate failed numbers, and increase your delivered texts to around 95% accuracy.
  • Unlike many similar systems, you only pay for texts that were submitted successfully, so you control costs
  • We use direct connections only, no ‘grey’ routes which can incur hidden costs
  • We will repeat delivery attempts up to 72 hours
  • We can ensure your numbers are cleaned before they go onto the system, saving you time, effort and money.
  • You can personalise texts using merged fields
  • You can schedule texts to go out when you choose
  • You gain real-time reporting to see how your campaign is faring



Here are just some of the ways our customers use 82830 SMS:

  • Prize draws
    Your audience can text in competition answers and the system will randomly pick a winner so you are fully compliant with competition regulation
  • Customer Recruitment
    Automatically recruit mobile phone numbers into a dedicated phone list, using a key word of your choosing
  • Customer communications
    One City Council sends up to 80,000 texts a month to tenants to keep them informed of vital information
  • Staff and pupil alerts
    If the school has to close for the day, or you want to remind everyone that it’s a dress-up for charity day, in just a few clicks will mean everyone will have received the message


Getting started is almost as easy as sending a text: There are no setup costs or monthly fees – you simply pay- as-you-go. All you need to begin implementing SMS campaigns is a user name and password.

Test the service

Text info to 82830 and find out how the service responds

Visit for further information



With an intuitive and simple to navigate web interface, our SMS solution makes it easy to manage all aspects of your mobile marketing activity, from selecting segments of your database and creating your branded communication, to queuing up messages for auto-delivery at your selected date and time, and producing detailed post-campaign reports.


Our Clients

‘We have worked with ISD for over 15 years, with both companies prospering through this relationship. Our business has evolved through the innovative products they offer and we have security in the knowledge that ISD understands and caters to the needs of our business.’

Jodie Davis, Marketing Executive
Castle Leisure Ltd

Praesepe has been using the Maxim platform for over ten years.

The system will allow you to segment your database using traditional marketing channels, which drives admissions and footfall to clubs and venues.

Maxim will also link to current self exclusion platforms, keeping your business fully compliant.

Nick Winslade and his team are constantly enhancing their products in order to keep ahead of the game.

Phil Gibbs, Operations Manager
Praesepe, which incorporates Beacon Bingo and Cashino Gaming

“Carlton has benefitted from a long term relationship with ISD, developing our bingo IT systems. In an ever-changing technological world with the compliance challenges this creates,  it is reassuring to be able to turn to Nick and an IT/software company who can “speak our language” in a user-friendly way.”

Mike Watret, Managing Director
Carlton Bingo

The Maxim membership system has transformed how we engage with our customers.

In conjunction with the 82830 messaging system, has led to a significant saving on our CRM spend, with improved response rates too, a double win for our business!


Mark Jepp Managing Director
Majestic Bingo

“Nick and his team delivered a first rate Membership system that has helped to continue the growth of our Business. The team has continued to innovate and develop the system and have delivered everything they promised.”

Lee Rich
BJ's Bingo

“ISD offers a bingo membership system unrivalled by any other product; many years of hard-earned experience have enabled the firm to create a use- friendly and flexible product. I can highly recommend both ISD’s product and Nick the MD as an individual.”

Anthony Vines
Praesepe PLC

“MD Nick has a high work ethic which is shared by his team. Together they provide an excellent service and a very high quality product. ISD’s knowledge and expertise is excellent and I would have no hesitation in either using ISD or recommending them to anyone else.”

Wayne Davies
Castle Leisure

“ISD delivers on time, and if a change is required the turnaround time is second to none. I found the team extremely approachable and always willing to help. The MD is a top bloke, and he and his team have fantastic design and programming abilities.”

Stuart Lawson
Gala Coral Group

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