We are ISD

Innovative marketing solutions from the leaders in membership management and CRM systems

Analyse and Report

Simplify insight into how your business and systems are performing

Robust Design

Our products are designed with quality in mind.

The leaders in membership and marketing

We excel in delivering solutions that seamlessly integrate with your existing systems and processes.

Our solutions serve as the beating heart of your business, equipping you with real-time data to make informed decisions, optimise revenue, and revolutionise customer engagement, interaction, and communication.

Everything we do centres around our flagship product, MAXIM, for which we’re best known in the leisure retail and gaming sectors.

However, our core area of expertise is working with businesses that have a membership or customer base.

We specialise in developing solutions that empower our clients to:

  • Efficiently manage and analyse their customer data
  • Gain valuable insights into customer behavior
  • Deliver targeted and timely communications

Our technology-driven solutions grant our clients complete control over their data, enabling them to implement campaigns that:

  • Foster strong relationships
  • Cultivate trust and loyalty
  • Drive footfall
  • Boost sales

We take pride in our ability to offer professional expertise combined with a friendly approach.

Our goal is to provide you with a seamless experience, ensuring your business thrives through our innovative solutions.

Diagram showing ISD's products and services

We also offer a much wider range of products and services, including SMS marketing, Self-Exclusion and eBingo vouchering.

Take a look at our full range below, or click here.

Our Clients

‘We have worked with ISD for over 15 years, with both companies prospering through this relationship. Our business has evolved through the innovative products they offer and we have security in the knowledge that ISD understands and caters to the needs of our business.’

Jodie Davis, Marketing Executive
Castle Leisure Ltd

Praesepe has been using the Maxim platform for over ten years.

The system will allow you to segment your database using traditional marketing channels, which drives admissions and footfall to clubs and venues.

Maxim will also link to current self exclusion platforms, keeping your business fully compliant.

The team are constantly enhancing their products in order to keep ahead of the game.

Phil Gibbs, Operations Manager
Praesepe, which incorporates Beacon Bingo and Cashino Gaming

“Carlton has benefitted from a long term relationship with ISD, developing our bingo IT systems. In an ever-changing technological world with the compliance challenges this creates,  it is reassuring to be able to turn to a team who can “speak our language” in a user-friendly way.”

Mike Watret, Managing Director
Carlton Bingo

The Maxim membership system has transformed how we engage with our customers.

In conjunction with the 82830 messaging system, has led to a significant saving on our CRM spend, with improved response rates too, a double win for our business!


Mark Jepp Managing Director
Majestic Bingo

“The ISD team delivered a first rate Membership system that has helped to continue the growth of our Business. They’ve continued to innovate and develop the system and have delivered everything they promised.”

Lee Rich
BJ's Bingo

“ISD offers a bingo membership system unrivalled by any other product; many years of hard-earned experience have enabled the firm to create a user-friendly and flexible product. I can highly recommend ISD’s product.”

Anthony Vines
Praesepe PLC

“ISD provides an excellent service and a very high-quality product. Their knowledge and expertise is excellent and I would have no hesitation in either using ISD or recommending them to anyone else.”

Wayne Davies
Castle Leisure

“ISD delivers on time, and if a change is required the turnaround time is second to none. I found the team extremely approachable and always willing to help. The team has fantastic design and programming abilities.”

Stuart Lawson
Gala Coral Group

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