We’re a friendly team of talented software developers, creating innovative web-based products which give our clients a clear business advantage.

Our solutions sit right at the centre of your business.

They integrate seamlessly with your other systems and processes.

They provide you with real-time data to inform key decisions, optimise revenue, and transform the way you engage, interact and communicate with your customers.

Our core area of expertise is working with organisations that have a membership or customer base. We develop solutions to help them:

Few software companies can match our experience in this specialist area.

We’ve been at the forefront of the CRM industry since the very first electronic membership and loyalty cards were introduced, helping our clients to realise their full commercial potential. The solutions we develop give our clients total control of their data, enabling them to implement campaigns that build relationships, engender loyalty, drive footfall, and increase sales.

Today, our membership management and direct marketing software drives hundreds of businesses in the leisure and gaming sectors – from market-leading national brands with multiple sites, to small independent operators.

ISD also creates bespoke software applications, and we’ve earned a reputation for our ability to resolve complex technical challenges. With more than 25 years’ experience under our belt, we’ve established a diverse client base that ranges from large, blue-chip corporates, to small, owner-managed SMEs.

Results-driven and outcome-oriented, we’re commercially aware – and speak plain English.

Whatever the scale and scope of your project, we can structure our services and processes to fit with your own requirements.

The Team

  • Nick Winslade Managing Director 'A top bloke’ is how one of our clients describes our MD, and we agree. Nick founded ISD in 1990 and as a businessman, programmer, supplier, employer and family man, he is an all-round top human being.
  • Sam Winslade Manager Sam joined us at the start of 2015 and keeps the office running smoothly and efficiently and looks after the accounts side of the business. Alongside working for ISD she also has a huge passion for dance and is a dedicated ballet and Irish dancer competing on world stages.
  • Wendy Winslade Company Secretary ‘The Rock’ beside Nick, Wendy is a truly inspirational person, with equal drive and ambition not only in the workplace, but the hub of family life too.
  • Daniel Thorne programmer Daniel is the newest addition to ISD. A proactive person, he is consolidating his experience of freelance website and web service development into new projects and support for the team.

    A friendly, confident and knowledgeable guy with a masters in Physics and fluent in Spanish.
  • Paul Evans Programmer Paul has worked with our MD Nick for over 15 years, and he's been involved in Maxim.NET since the first lines of code were written for version 1.

    He wrote the Motorola Symbol Kiosk software, which to date is running in over 106 locations in the UK and Ireland.

    His spare time is taken up with the St John Ambulance service, where he is a volunteer ambulance crew.
  • James Roberts Programmer James is the newest addition to the team, and brings a great deal of experience and knowledge to ISD.

    He is leading our development for tablet applications and EPOS integration.

    James is a real team player, and so naturally fits with our company structure and processes like he’s been here for years.

    In his spare time James is a keen Judo and Kung-Fu participant.

  • Rod McKinty Sales and Marketing Rod and our MD Nick have worked together in various companies and projects since 1987, and both were involved in presenting and winning the Self-Exclusion contracts for the Bingo Association and BACTA.

    With an incredible eye for detail, Rod has very deep experience in an incredible array of specialist areas: Customer Loyalty Schemes, Systems Analysis, Software Design, Project Management, Business Analysis, Plans, Proposals, Solution Sales and Business Development, SMS Marketing, Response Analysis and Technical Writing.
  • Dave Whitt Programmer Dave is an inspiring and hugely experienced software professional, who possesses a vast amount of drive and motivation.

    He's a real team player, not just here at ISD, but also in the commercial Microsoft Windows application market. He understands the importance of good leadership, team work and communication.

    Dave's a true professional, who is equally comfortable with customers, technical design, development and discussion, team mentoring, and motivation.

We’re proud to have been founded and bred in Portsmouth

Our offices are based in 1000 Lakeside, which is one of the South Coast’s most prestigious business parks. It started life as part of IBM’s UK headquarters and as its name suggests, it affords us views across a huge lake, set in beautiful landscaped gardens.

We have a small mall of shops and coffee bars as part of the complex and there’s plenty of free parking, so when you come and visit, you’ll enjoy more than our business-focused support.

The Island City of Portsmouth is on our doorstep, a place that combines rich heritage with cutting edge technology. Charles Dickens was born here, the Navy has lived here for hundreds of years, and Ben Ainslee Racing most recently chose Portsmouth as the home of his America’s Cup Racing Team.

The University of Portsmouth is renowned for the development of software developers and engineers, and the City is a hub for all things high tech.

Our Spinnaker Tower provides and iconic landmark, and Gunwharf Quays will give you one of the best seaside shopping and eating experiences you’ll ever have.

Our Clients

‘We have worked with ISD for over 15 years, with both companies prospering through this relationship. Our business has evolved through the innovative products they offer and we have security in the knowledge that ISD understands and caters to the needs of our business.’

Jodie Davis, Marketing Executive
Castle Leisure Ltd

Praesepe has been using the Maxim.NET platform for over ten years.

The system will allow you to segment your database using traditional marketing channels, which drives admissions and footfall to clubs and venues.

Maxim.NET will also link to current self exclusion platforms, keeping your business fully compliant.

Nick Winslade and his team are constantly enhancing their products in order to keep ahead of the game.

Phil Gibbs, Operations Manager
Praesepe, which incorporates Beacon Bingo and Cashino Gaming

“Carlton has benefitted from a long term relationship with ISD, developing our bingo IT systems. In an ever-changing technological world with the compliance challenges this creates,  it is reassuring to be able to turn to Nick and an IT/software company who can “speak our language” in a user-friendly way.”

Mike Watret, Managing Director
Carlton Bingo

The Maxim.NET membership system has transformed how we engage with our customers.

In conjunction with the 82830 messaging system, has led to a significant saving on our CRM spend, with improved response rates too, a double win for our business!


Mark Jepp Managing Director
Majestic Bingo

“Nick and his team delivered a first rate Membership system that has helped to continue the growth of our Business. The team has continued to innovate and develop the system and have delivered everything they promised.”

Lee Rich
BJ's Bingo

“ISD offers a bingo membership system unrivalled by any other product; many years of hard-earned experience have enabled the firm to create a use- friendly and flexible product. I can highly recommend both ISD’s product and Nick the MD as an individual.”

Anthony Vines
Praesepe PLC

“MD Nick has a high work ethic which is shared by his team. Together they provide an excellent service and a very high quality product. ISD’s knowledge and expertise is excellent and I would have no hesitation in either using ISD or recommending them to anyone else.”

Wayne Davies
Castle Leisure

“ISD delivers on time, and if a change is required the turnaround time is second to none. I found the team extremely approachable and always willing to help. The MD is a top bloke, and he and his team have fantastic design and programming abilities.”

Stuart Lawson
Gala Coral Group


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